Tracy Schwartz was formerly the Director of Digital Communications at Sard Verbinnen & Company, a leading strategic corporate and financial communication firm based in New York City. In addition to providing traditional public and media relations counsel, Ms. Schwartz oversaw the strategic development of and managed online reputations for a wide range of clients, including global corporations, public/private institutions, investment, financial and professional service firms, and high-profile individuals. During her tenure at the firm, she helped launch over 200 websites and developed global advertising campaigns for Fortune 500 companies. Ms. Schwartz was previously a marketing associate at Lazard Freres & Co. and Prudential Preferred Properties. She earned her Bachelor of Arts in International Relations from the University of Pennsylvania.